what is viral marketing

What Is Viral Marketing and Is it Right for You?

We have witnessed many occasions of viral videos gaining insane amounts of views in the past 15+ years. Videos like “Charlie bit my finger – Again!” or songs like “Chocolate Rain,” “Lazy Sunday”, Susan Boyle’s rendition of “I Dreamed a Dream” on Britain’s Got Tallent, and “Gangnam Style” are just some of the examples of…

leads to your website

Proven Strategies for Generating More Leads to Your Website

Leads are the lifeblood of any business. They are potential customers who have shown an interest in what you have to offer, and they are essential for driving sales and growth. However, generating leads can be a challenge, especially if you’re relying on your website to do the heavy lifting. Lead generation is a complex…

Ideas to Promote Your Upcoming Event

5 Ideas to Promote Your Upcoming Event

Modern digital methods have replaced traditional methods of advertising events. Online reservations, live streaming, and QR codes have mostly replaced traditional billboard advertising. The worldwide event sector also gains a lot from these handy enhancements. It is anticipated that the industry will be worth $2 trillion by 2028. This means that if you are about…

pros and cons of viral marketing

Pros and Cons of Viral Marketing

If you are running an online business, you must have dreamt at least once about your business going viral. There are so many examples of companies that just exploded overnight and achieved insane success. Even if we look at social media, many examples of videos go viral and attract millions of views in just a…

google ranking

Why Your Website Design Matters In Terms Of Google Ranking?

Google search engine result pages are one of the most significant traffic sources for various companies’ websites. After all, millions of people use Google for their queries daily, and having access to even a few of these can result in significant lead generation and sales. Google ranks and indexes websites based on hundreds of factors…

common google ads mistakes

Common Google Ads Mistakes and How To Avoid Them

The digital marketing landscape is incredibly competitive and is not showing signs of slowing down in the near future. There is increasingly little room for error from SEO to PPC and from email marketing to social media marketing. Especially for smaller businesses and tighter budgets, small Google Ads mistakes and other missteps can have dire…

search engine optimization

Seven reasons why your business absolutely needs SEO

Running a business can be very challenging for many different reasons. If you add the factor of having a digital presence, it becomes even more difficult. Nowadays, for businesses to be successful, doing business online has become as important as doing business at a store. Websites thrive on the traffic they receive, as more people…

marketing plan

Top tips for creating a successful business marketing plan

The success of every business lies in its marketing strategy. Through an efficient marketing plan, you can identify your clients, reach out to them using various communication channels, and make your business offer attractive. Every business needs a marketing plan because that is the best way to coordinate advertising campaigns, measure their success, and complete…

drive sales

How to Drive Sales Through the Brand Ambassador Program

Businesses must employ any strategy or technique available to them to make money. This is because this revenue allows them to be successful and continue to expand. As a business owner, you want to do whatever you can to get an edge over the competition. This will enable you to obtain more sales for your…