Videos are an awesome way to do promo work. They are versatile and can help you achieve the best marketing results. How? Continue reading our guide on how videos will help successfully promote your event to find out!
Share your past successes effectively
The first way videos will help to successfully promote your event is by allowing you to effectively share snippets from your past events. That is important because people want assurance that you can do a good job! If you prove that the events you organize are fun and well-received, people will feel far more inclined to take a chance and visit. That means you must do a good job picking out and editing footage, or your attempts to promote your event will fall flat. Even the most exciting event can seem unappealing if you choose the wrong approach angle in your promotional material!
A more ‘authentic’ way to convey experience
There is a good reason why videos will help to successfully promote your event better than photos or even most other marketing efforts. That is because videos rarely ‘lie’ to the viewer, and editing is most often obvious. After all, you can have people pose for a few good photos and ignore the rest of your event where the visitors are bored out of their minds and having a horrible time. On the video, however? Well, it’s certainly possible to give a slightly biased view of a past event, but it is much harder to do it and typically not worth the effort unless you want to stage a whole fake event. That is also why the marketing experts from convertmore.com recommend you always include at least some video promotional material in your every event marketing drive. The trust signaling that it offers is too valuable to pass up easily.
Behind-the-scenes work
A nice way to promote your event is to show glimpses of what goes into preparing for it. People are typically more invested if they can follow a project from inception to completion. The same logic applies here, allowing you to drum up interest and guarantee that you’ll see satisfactory attendance. Of course, this is also a fantastic way to use all the work that goes into organizing events. Since it needs to be done anyway, it’s better to repurpose it into a marketing gimmick too! It is also perfect content if you have a blog or a dedicated social media page. You can put together a guide on how best to organize an event. That will draw more attention to you and naturally increase your chances of seeing more people show up for your event!
A more ‘digestible’ marketing method
It’s been amply proven that nowadays, people prefer video to text or images. The depth of the experience makes it much more interesting, and the insight a video offers is more appealing. Not to mention that you can quickly run it in the background while doing so. So, pandering to this trend is how videos will help to successfully promote your event! All you have to do to ensure that the more ‘passive’ viewers click on your video and absorb the information is include a decent amount of dialogue. Have two of your employees discuss the event or the prep for it, for example. That will let you catch the viewer’s attention even if they are not looking at the screen. Naturally, you should still pay attention to the visuals for people who want a good viewing experience.
Highly compatible with other forms of marketing
One of the best reasons videos will help to successfully promote your event is because they are compatible with almost every other form of marketing. You can upload a video to your account for social media marketing. Edit it up, and you can use it as part of an ad. You can include the video in your newsletter and use it as part of your email marketing efforts. It is also possible to upload it to your site for people to watch it there, which would help promote your event and draw more traffic to your site and, therefore, to your other activities. Videos are one of the most versatile tools; it is simply up to you how you want to use them!
Taking advantage of new recording methods
A great thing about using videos as promotional material is the many ways you can record one. You can rely on a handheld device and get into the thick of things at your event. Or, if your event is held outdoors or stretches over a good bit of land, you can take advantage of drone technology! Now, everyone acknowledges the usefulness of drones for aerial photography. But many people forget how useful they are for recording event videos. In the past, getting the same sort of shots was possible but far more complicated and expensive. Now, with your drone, you can get premium-quality video at practically no cost, which is perfect for bigger events.
A way to preserve and share memories
If you want to work on making people come back to your events, then the final way using videos will help to successfully promote your event is by making and sharing snippets of people having fun. That is similar to using footage from past events to promote future ones. However, it has a different purpose and approach. Instead of sharing these videos with everyone, you can offer links to your past event attendants and post the videos to a shared video gallery. That will protect their privacy and allow you to build their loyalty and affection for your events.
Using your videos to their fullest potential
As you can tell from our guide on how using videos will help to successfully promote your event, there’s a ton you can do with them! So, make sure to properly consider how you can use your video promo material to its fullest potential.
Author Bio: Aimee Clark is an experienced event organizer and caterer at the peak of her career. She loves writing blog posts that draw on her experience.