B2B Event Promotion

This B2B event promotion began when our company was hired to handle all of the marketing and advertising services for this company. In this case, our client is an audio-visual and staging company. We designed an event in their office and invited potential clients to attend the event. One of the owners of the company explained that their clients need continuing education credits. Consequently, we investigated this and we were able to get our client certified to issue these credits.

Next, our goal was to get people into the building. The resson is that their building is an impressive 30,000 sq. ft. warehouse full of equipment. Additionally, we created a plan of what would happen from the moment the people arrived at the parking lot. The event was a huge success and now we produce these events for the client on an ongoing basis.

event-promotion

b2b event promotion

In order to promote this business to business event we did several things:

  • Created a mailing list of targeted potential customers.
  • Designed a postcard about the event and mailed them twice.
  • Called all of the potential customers and personally invited them to the event.
  • Developed a plan on how employees were to interact with all of the guests.
  • Got an article published in an industry-specific online publication that spoke about the event.
  • Arranged for catering, tables, and linens.
  • Custom designed giveaway items in a bag for each guest.
  • Trained employees on a plan to walk guests back into the warehouse to get name badges and gifts.
  • Featured the event on the company’s website.

Please contact us about event promotion or any type of Business Marketing