The sale begins when a potential customer encounters your website or brand and ends with a completed transaction. Businesses have widely adopted the idea of a sales funnel as a tool for more streamlined and effective sales management. That said, many businesses abandon the sales funnel model because generating leads and closing deals is more…
No matter the context, we’re all well-acquainted with the concept of diversity in the workforce and in the output. Gender equality, racial representation, and other social cause endeavors have found their way into public discourse like never before. Yet, it’s sometimes easy to focus on the principles alone, and eventually lose track of the fundamentals…
Websites are the new storefront in the era of e-commerce. They create that first impression, cement brand identity, and provoke shoppers to hang around and explore everything your store has to offer. Despite their importance, however, few online retailers understand how to make their website a revenue-generating asset. To help in this regard, keep reading…
If you have consumed any type of media recently, it is highly likely that you have seen some type of advertisement for a career in UX design. With the increasing shift to remote and hybrid commerce, businesses are scrambling to create attractive, intuitive, and navigable sites for their visitors, with the demand far outstripping the…
A video marketing company can help any type of business. For example, sometimes you do a search and find YouTube videos. Why not take advantage of that? When we create your video it will become part of your YouTube marketing. Did you know there is only one website people search more than YouTube? Google is…
If you’re involved in any type of marketing, you have most likely heard of the increasingly pressing need for personalization. From SEO to PPC and beyond, seasoned marketers will swear by the importance of targeting in advertising, content, and outreach. It’s an essential part of a successful business marketing plan, they’ll argue – and they’ll…
For any business to succeed, it must adapt and implement proven marketing strategies. Marketing is the process of making sure your products or services are seen and heard by potential customers. But with so many marketing strategies out there, it can be difficult to know which ones will work best for you and your business.…
Do you want to learn how to grow your business? Here is how to increase your ROI with Google Ads and improve business marketing efforts. Do extensive keyword research to increase your ROI with Google Ads You cannot create a successful marketing campaign without relevant and profitable keywords. Regarding your keyword research strategy, the first…
Videos are an awesome way to do promo work. They are versatile and can help you achieve the best marketing results. How? Continue reading our guide on how videos will help successfully promote your event to find out! Share your past successes effectively The first way videos will help to successfully promote your event is…
The growing competitive landscape of modern business requires companies to go above and beyond when it comes to brand promotion. And with the numerous brands vying for attention, it’s essential to make your mark and stand out from the crowd. One effective yet often overlooked strategy for achieving this is enhancing employee engagement. Employees…
If you’re thinking of starting an advertising agency, there are a few things you need to know. First, you need to have a clear understanding of the advertising industry. You need to know what services you can offer and how to differentiate your agency from others. Second, you need to have a solid business plan.…
Drones are one of the best technological inventions of today’s world. People finally have the ability to control flying devices. They can also transport objects or be automated to complete various tasks. People’s lives are substantially improved due to the use of life-changing technology, and drones not only help on a personal level but also…
What is Technical SEO? Technical SEO focuses on optimizing your website to achieve higher organic rankings. It covers indexing, crawling, rendering, page speed, site structure, migrations, core web vitals, and more. The ultimate goal of technical SEO is to optimize your site’s architecture to make it easier to find. You might have the best website…
Introduction to Direct Mail Marketing Direct Mail Marketing used to be one of the most important forms of marketing, and also has been around for a long time and continues to grow. But over the years it has somewhat fallen out of favor due to the rise of digital marketing. But there are times when…
We have witnessed many occasions of viral videos gaining insane amounts of views in the past 15+ years. Videos like “Charlie bit my finger – Again!” or songs like “Chocolate Rain,” “Lazy Sunday”, Susan Boyle’s rendition of “I Dreamed a Dream” on Britain’s Got Tallent, and “Gangnam Style” are just some of the examples of…