Learn the right way to use rich media ads. This excellent article will give you guidance on how to avoid ruining your rich media ads. Plus, your rich media advertising doesn’t need to cost a fortune.
We have only part of the marketing tips and tricks here so click the link at the bottom to get the full story.
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Rich media advertising was once considered to be the future of online digital advertising. It was the golden child which was going to save the rest of the industry, bringing engagement back and getting consumers invested in products. In some ways, the predictions were not far wide of the mark. In others, unfortunately, they were.
Rich media has picked up a bad name due to ads being tarred with the same brush as some early efforts. They had contained image data that was too large, and less-than-engaging interactive elements. This isn’t fair, and so at Nexd we’ve got a mission to save rich media from itself. Here, we’ll tell you how.
Advertisers may have seen an uptick in CTR, and a high level of interaction, with old-style HTML5 rich media ads. However, the end result was not so good for advertisers, as many of the interactions with these ads were from people trying to find a way to get rid of them and move onto the article or other content that they were trying to view.
These days, as a look at Nexd Campaign Manager will tell you, there are so many ways to make an ad engaging. The trick is to use the right tools for the right ad. If you want help with this, our support team is right there for you.
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