When considering the cost of TV advertising, it is important to consider two different costs. First, you have the cost to produce the TV commercial. Secondly, you have the cost to run the commercial on TV. We have seen companies that offer business owners very nice generic TV commercials. Additionally, they seem to have one for all types of businesses. They simply drop your contact information in at the end and “sell” you the spot cheap. They also “sell” it to anyone else who will buy the spot.
Affordable TV Commercial Production
You never actually own the spot and you never take possession of the original recording of the spot. Consequently, they make their money by luring clients in with the cheap TV commercials. However, they add on a licensing fee for the use of their commercial. Additionally, they require that the media buying must be done with their company. As a result, they can add on new costs.
Fair Prices for TV Advertising
Here at Ad Excellence, we don’t play games; we charge fair prices for TV commercial production. Additionally, we have a media buyer with over 20 years of media buying experience. Plus, when we make a TV commercial for you, then you will own that spot. Naturally, we would be delighted to do the media buying for you. However, there is certainly no obligation to work with our media buyer.
Please click for more information about media buying.
We offer full service television commercial production. First, we learn about your business. Next, we create a TV commercial to deliver your message in a powerful 30-second spot. Then, we will recommend the best combination of networks to air your commercial. Consequently, this will be based on your target geographic and demographic audience.
TV Networks
When you deal directly with the networks, the cost is the same as it would be when you hire our agency. However, the reason companies prefer to use our ad agency as their media buying service is that we offer an unbiased opinions. For instance, if you call a network directly thier job is to sell you their network. With so many broadcast and cable TV networks available to a business owner, our objective advice will be very helpful in reaching logical advertising decisions.
Please click for general information on the cost to advertise on TV. Here you’ll see a page we wrote for college students doing research on TV advertising. Additionally, it explains some advertising terms such as “Reach” and “Frequency”. Plus, you’ll find an explanation about “Gross Rating Points”.
Please click for a free price quote on Broadcast or Cable TV advertising anywhere in the USA.