This is an example of a WordPress website design that we made for a chef that doesn’t cook. Our raw vegan chef teaches classes on how to prepare raw vegan foods.
Marketing Plan
In addition to the WordPress website design, we created a marketing plan for her. For instance, we suggested that she could use some of the online bargain sites. Consequently, she started running ads on Groupon and Living Social to promote her business in the beginning. We like the two bargain sites because she only pays them if she sells something.
Online Advertising
She was working on a tight budget so guaranteed sales were important. For that reason, we suggested this only for her to get started. Additionally, these guaranteed sales come at a high price. For example, the sites want you to offer a bargain price such as 50% off and then they take about half. Consequently, our client would end up with only about 25% of the money. However, this allowed her to build up a following. As a result, today she no longer needs the guaranteed sales that came at such a high price.
Online Calendar
She wanted a way to show the classes on a calendar and let people sign up and pay online. WordPress doesn’t come with an events calendar. Additionally, the plugins we found online wouldn’t work for what the chef wanted to do.
Custom Web Development
Since we began as a web design company in 1995, we were able to custom program a calendar that works exactly the way she wants. For example, from the calendar, people can pick a class and then pay for it online. Additionally, since payments are made online, this is also an example of e-commerce web design. Consequently, we are able to fully customize WordPress applications based on the needs of our clients.
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