Website TV Advertising

This website TV advertising was used to drive traffic to a website so that people would sign up as subscribers. Consequently, since the website can be seen by anyone, TV advertising can be done locally, regionally or nationally. For example, with cable TV we can select neighborhoods, the entire market area or the entire country. This type of advertising in which people need to call or visit a website to make a purchase is known as direct response TV advertising. Conversely, when we are advertising a car dealership the goal is to try to get people to show up at the dealership.

Direct Response Advertising

Direct response advertising is like having a store that only exists during the time that the TV commercial is on. During that time people are instructed to call or visit a website. Generally, in DR advertising, we want the people to call so that a skilled salesperson can close the deal. For that reason, you don’t see DR advertising that directs you to a website. However, the website may be shown in the DR TV commercial but you’ll be instructed to call now!

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