This is an example of website advertising. Additionally, it is an example of a responsive WordPress web design about custom exhibit booths.
Search Engine Optimization
There is more than one way to promote your website online. For instance, some people like SEO or Search Engine Optimization to get their website to rank better. Of course, we also prefer that option for most of our clients. However, when a business has a lot of competition or competes nationwide we will need a new option. The reason is that SEO usually won’t be enough to get good results. Better results can be supplemented with SEM or Search Engine Marketing. However, that is nothing more than buying advertising online, especially on Google.
SEO is always top of mind in every new web design project!
Social Media Marketing
SMM or Social Media Marketing can help to boost the SEO results. This is because search engines like it when people are commenting on your posts in social media. Consequently, they rank you higher because people interact with you online.
Although we did set up some SEO on this website what it an example of website advertising is that it is one of many websites. In fact, we have several websites about exhibit booths and trade show displays. As a result, we get good ranking on the separate websites that we’d never get with one website about every type of display. In fact, too many topics on one website will cause the search engines to be unsure about the main topic. Conversely, when a website is only about one topic then it ranks better for that topic.
One of our first clients to take advantage of this idea had us build four websites all on the same topic. This client was in the t-shirt printing business. What he decided to do was to have four websites that all looked totally different and they were all about t-shirt printing. This worked very well for him because people want to get price quotes from competitors. Consequently, if they found two or three of his websites he’d give them a different price on each website. As a result, the customers would pick the quote they liked best. Additionally, none of the customers ever knew the same person was giving them more than one price. As a result, whatever they picked it was one of his websites. Brilliant!
WordPress Web Design
We decided to use WordPress for this website because we know there will always be more images being added. Additionally, with WordPress, it is easy to add new images and new pages to the website.
Responsive Web Design
This is also an example of responsive web design, which means the site will automatically change its shape to fit the screen. For example, on a smartphone, the shape will be different. Not only that, the gallery of photos would appear in a straight line one after the other. Conversely, on a desktop computer or laptop, it will look totally different. Additionally, the menu buttons will work differently on tablets than they will on computers.
People search for custom exhibit booths on their smartphones, tablets and less frequently on computers. For that reason, all websites today need to be mobile friendly. Additionally, if you use the Google app, you can see “Mobile Friendly” next to websites that work on mobile devices. As a result of so many people being familiar with WordPress, they find it easy to use. Consequently, the owners of the website don’t have to hire a programmer to make updates for them.
As a full-service advertising agency we can help if you need trade show displays, custom exhibit booths, brochures, tradeshow giveaways and responsive websites.
Please click if you are looking for web design help or any other advertising services.