Used Car Advertising

This used car advertising spot was created before the pre-owned car center was open for business. Consequently, they only had a few cars and we had to make it look like the parking lot was full. To accomplish this, we put some cars in the showroom and shot some video. Once we had a few seconds of video inside then could go outside. We took the same few cars and put them outside and shot some video. Next, we moved the cars around and put them in different places. Then we were ready to shoot more video in the parking lot. Lastly, we edited the 30-second spot so that it looks like they have a huge selection of cars.

The car dealership was previously under different ownership and management. We were told that their reputation wasn’t very good. As a result, we had to let people see the new name. The final touch was when you hear the general manager tell everyone, “We are going to earn your business”.

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