store tv commercial production

Store TV Commercial Production

This store TV commercial production was unique because we can’t say what they sell in the store. This is because our client owns an adult video store. Consequently, we can’t describe the products or show close up photos of the products. As a result, the FCC regulations made this TV commercial production a challenge.

 Retail Store TV Advertising

We showed a happy couple and suggested that nobody needs a marriage counselor, they need a night to remember.  Then we called it a “Couples Super Store”.  Additionally, we can say that they sell, “Lotions, Videos, and Apparel” without being specific. Consequently, we believe we conveyed the message about what the store sells. Our client wanted to keep the cost down and we were able to help. For instance, we didn’t use any actors, the happy couple is a stock video we were able to buy inexpensively. Shooting video in the store was quick and without any close-ups, we were just panning around the store.

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