Roofing Contractor Branding

Here is a great example of roofing contractor branding that we did for a Miami area roofer. The roofer came to us with a complaint that although he was getting a lot of roofing work it seemed to be the wrong type of work. We felt that the logo, which was the only branding he had was a detriment to his company. The logo was fun and cute but a duck holding an umbrella lacked professionalism. Consequently, we made their new logo, business cards, brochures, and a two-pocket folder. Now when they present a contract to a potential new customer it looks very professional. For instance, the contract will be presented in the beautiful two-pocket folder.

Branding Agency

They were going after the bigger, more expensive homes because they have bigger more expensive roofs. Consequently, the new two-pocket folder, business cards, and brochures helped them to project a more professional appearance. Business cards and brochures are part of the branding and marketing materials and they are all useless without a potential customer to present them to. Advertising begins after all of the brandings are done and we have our marketing materials in place. For example, we created a 15-second spot to run in local theaters in areas where they wanted to get more business. Additionally, we also designed door hangers so that they could go out in the neighborhoods where they were working on a neighbor’s roof. Another item we created was a trade show display that they use at home shows and other events.

Web Design

We also created a CMS web design for them with an interesting form for people to fill out. For example, the form asked a lot of questions and helped a salesperson to understand what type of roof a prospect might like. Depending on the answers to the questions the salesperson knows how to speak with the client. For example, they would know if they should speak with the prospect about how long the roof will last, or how good it will look or how affordable it will be and so on.

Please contact us about branding or any other advertising services you may need.