Retail Store Postcard Design

This retail store postcard design was created for Miami Beach ink supply shop. Additionally, we produced a newspaper ad with a similar look. Consequently, using two forms of advertising in a local area will multiply the effect. Additionally, this will increase the rate of return on the advertising dollars invested.

Retail Advertising

New clients have walked into the store with the postcard or newspaper ad in their hand. When we first sat down with the store owner we asked about the type of clients he was looking for. As a result, we learned that law offices and insurance companies use a lot of ink. Therefore, they would be the companies we would target. Consequently, we created a mailing list of all of the law offices and insurance companies near his location.

Direct Mail Marketing

We were able to time the mailing to coincide with the publish dates for the newspaper ad. Consequently, when business owners saw the ad and got a postcard it had more impact. For that reason, we recommend doing more than one type of advertising at the same time.

Rewards Program

We designed his business cards to double as customer loyalty cards. Consequently, the store owner uses a uniquely shaped punch tool to punch the card each an ink cartridge got refilled. As a result, when the person got 9 refills then the tenth one was free.

Ad Agency Services

This client, like most, did not come to our ad agency asking for all of these things. Furthermore, he told us he was opening a new store and told us his advertising budget. Consequently, we offered all of the ad agency services that we believed would benefit him the most. Our job was to come up with a plan that would get results without going over his budget. The campaign was successful and once people knew he was there, they continued to come back.

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