Pharmaceutical Ad Design
This pharmaceutical ad design was created for a company that manufactures equipment. This equipment is used by pharmaceutical companies use to package their products. Consequently, hundreds of brand-name prescription drugs are packaged by these machines. We created an ad featuring the machine and a package showing what this equipment will do that their competition can’t do. The previous ad agency only showed a package that looked like a question mark shaped syringe. Their idea was to make an ad that let people know they could package anything. However, the ad created confusion and caused people to think that they manufactured a variety of syringes.
Equipment Advertising
People called our client asking about purchasing syringes and other products the company doesn’t produce. Now the ads are clear in showing that they make machines which will package your unique products in ways that other machines can’t.
Ad Agency Services
We spent an entire day with the client learning about their equipment. Additionally, we learned about the packaging equipment their competition uses. Consequently, we understood that they did have a clearly unique advantage. As a result, our writer was able to create the text for the ad. She has a Master’s Degree in Non-Fiction Writing and she wrote eloquently about the equipment. We like meeting with our clients face to face whenever possible. As a result, we avoid miscommunications and we get a clearer understanding of their products and services. Additionally, we ask a lot of questions in these meetings to be certain that we see our client’s competitive advantage.
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