Pediatric Dentist Branding

We can help with pediatric dentist branding for new dental offices and existing practices. In this branding example, the client was a new dentist wanting to open his own office. Consequently, we made the logo according to what the dentist wanted to see. He liked the idea of a tooth in a hand representing that your children’s teeth are in good hands. Once we had the logo exactly the way he wanted it then we made a beautiful brochure. Our writer does research on pediatric dentists and then creates all of the text so that none of this becomes a job for the dentist. After the brochure was done then we created a custom designed Facebook page.

CMS Web Design

Meanwhile, we were getting the CMS web design completed by adding stock photos of happy children and moms. Since the dentist was just out of school he didn’t have any patients that we could photograph. With the Content Management System web design the dental office will be able to add before and after photos. Additionally, they can add photos of happy children with the dentist. Once all of the pediatric dentist branding projects were completed then it was time to begin advertising.

Facebook Advertising

We felt that the best option would be to use the targeting abilities that come with Facebook. The client confirmed that the mom is almost always the one that schedules the appointment. As a result of it not being the dad that schedules the dental visit we knew who to target. In this case, we targeted women in the area near the office that indicated that they were married. Additionally, we wanted them to be between 25 and 50 years old. Next, we tested our ad by running two different versions to see which would get the most clicks. One ad showed the logo while the other showed two smiling, young girls. As we suspected the smiling girls got more clicks. However, since we were only paying for clicks, we were happy to keep the ad with the logo running just for branding purposes.

Please contact us about branding or any other advertising services you may need.