Medical TV Advertising
This example of medical TV advertising began when the client walked in and asked about having a new brochure design for his business. As a result, we began to ask a lot of questions so we could learn more about his business. That way we could come up with the best possible ideas about branding and marketing his business. The client explained that his business was all about the follow up that they provide to doctors that offer weight loss surgery. Additionally, he wanted a brochure that talks about that business so he could give it to potential new clients. Our talented video production team can help with all types of TV advertising.
Ad Agency Services
We thought that in addition to the service he was offering he could help his clients to market their medical practice. As a result, his clients would have another reason to work with him. Consequently, we suggested the idea of making a TV commercial about weight loss surgery and letting his clients use it. Additionally, we would only need to change the last 5-seconds where we show the name of the hospital or medical facility. The phone number wouldn’t need to change because we can program the calls from a given area to go to the hospital or clinic that was his client. By making the TV commercial this way, he only needed to make one commercial and it would work for all of his clients.
TV Commercial Production
We originally shot this commercial with a very talented, paid actress. However, our client wanted to use a real patient that went through the experience of having the weight loss surgery. We advised our client that this sort of thing almost never works out well but we would try. Consequently, the patient became very nervous and had trouble speaking. As a result, we wanted to find a way to make it work. Since she brought a friend with her, we asked that friend to read a list of questions to her. To ease her nerves we told her that we just wanted her to answer the questions while we tried to adjust the lighting and sound. In other words, we tricked her into believing that we weren’t shooting the commercial yet. Our trick worked and we produced a great TV commercial for our client.
Please contact us about medical TV advertising or any other advertising services you may need.