This is an example of medical equipment advertising. This medical equipment supplier wanted help with marketing their products. Additionally, their medical equipment could be used by cardiologists and internal medicine doctors.
Direct Mail Marketing
Our number one goal in a postcard is always to get a person’s attention before they throw it away as junk mail. For that reason, we decided not to show a big picture of the equipment on the front. In fact, a doctor who normally sends patients out to a hospital won’t want to look at equipment. Additionally, they may see equipment and assume that the mail was intended for a hospital. However, by showing money flying out the door the postcard catches their attention. Naturally, once we have their attention then we can deal with medical equipment advertising. Consequently, the postcard could be relevant to anyone who receives it in the mail. Additionally, postcards were used because the potential clients were a very small group of people.
Effective Advertising
Once we have their attention, then we explain how they can have a new source of income and retain their patients. If we didn’t get their attention first then it wouldn’t matter if we were giving away the equipment. For that reason, effective medical equipment advertising always gets a persons attention first. Consequently, this medical equipment advertising required us to get attention with money going out the door. The back side of the postcard design shows the actual medical equipment being advertised. Additionally, the white space to the right is where we would address the postcard.
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