This insurance company web design focused on the three primary types of clients the agency works with. For that reason, we make it clear right on the home page which customers the insurance agency works with. Our client offers insurance to the hospitality industry, yachting, business insurance and residential insurance. Consequently, we show these four types of insurance at the top of the home page in the rotating images. Additionally, the text also mentions these insurance types. Lastly, we have boxes further down the page that once again point out the four types of insurance they offer.
We know that on average most people spend less than a minute and a half on a website. For that reason, we need to get to the point fast so we don’t lose potential customers. When we work on an insurance company web design project or any other web development, we think about it from the customer’s point of view. As a result, we ask ourselves how quickly a potential customer would be able to determine what the website is all about.
This client told us that recently two of his customers had to pay huge settlements because their websites were not ADA Compliant. Consequently, he insisted that his new website had to be ADA Compliant. This was not an issue because we advise our clients that we must do ADA compliant web design.
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