Insurance Company Logo Design

This insurance company logo design began with a long conversation about a French Poodle. Normally, logo design conversations don’t involve dogs. However, the client wanted their dog Chester to be used in the logo. Consequently, nobody would understand the connection between the owner’s dog and insurance. For that reason, we encouraged them to let us come up with something different for their logo design. Additionally, we felt that people think about insurance for protection. French Poodles are not the ones we think of for security or protection.

We suggested using a tree because it looks nice and they are located in South Florida. Plus a tree provides coverage and protection from the elements so there is symbolic meaning in using a tree.

Ad Agency Services

When we meet with a new client we ask a lot of questions about the business. This is necessary before we ever consider what their new logo might look like. After we have gathered all the information we need to fully understand their business then we make suggestions. Thankfully, this client wanted the advice of our ad agency and they took our advice. However, if they didn’t want our advice then they could have simply hired a graphic artist. In that case, they would have requested a logo that looked like a French Poodle and that’s what they’d have.

We give advice and our clients are never forced to take our advice. As a result, if they would have told us that they understand why we suggest not using a French Poodle but they still wanted it, no problem, they’d get a dog for their logo.

Do you need a more professional looking logo design for your business? Our clients are from all around South Florida and around the country.

Please contact us about branding or any other advertising services you may need.