Exercise Equipment Web Design

We made this exercise equipment web design for a client that invented this new product. Since there is nothing else on the market like this product we thought a web video would be very helpful. Consequently, we organized a free class to let people try the product and we shot the video there. Additionally, we had our photographer shoot a lot of photos so that we could use few of the best ones on the website. The key to making this unknown product look like it is very popular was to fill a class with people that were using the product.

Web Video Production

Everyone that attended the class got one of the exercise bars to keep. In order to get testimonials we simply asked everyone after the class, “What impressed you most about using this product?” and they gave their feedback. The client originally wanted an impressive looking brochure. However, we felt that the brochure would not be as important as a website with a video showing everyone using the product. Our client doesn’t want to sell to individuals, he wants to sell the product to gyms around the country. This is why we thought it would be much easier for him to direct people the website rather than mailing brochures around the country. Here you can view the web video.

Full-Service Advertising Agency

When you work with a full-service advertising agency you get advice when you ask for a brochure. If our client went to a graphic artist he would have to explain what he wants the brochure to say. In the end, he would have gotten his brochure. What would he then do with that brochure? Because the client came to us he got advice and agreed with our advice.

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