Equipment Brochure Design

This equipment brochure design was made for a company that refurbishes and sells casino machines. Consequently, our brochure designers had fun with this project. For instance, our clients are usually in a more serious and not very fun business. Additionally, we were able to use deep colors and design elements similar to casino machines. Consequently, those colors wouldn’t be found in a brochure for an attorney or roofing company.

Folder Design

The colors were specifically selected to match the bright colors found on slot machines. Additionally, the brochure consists of a pocket folder with four inserts. As a result, the inserts can be replaced when the machines that are popular change. Also, as the client adds new services such as casino layout and security the brochure can change. For instance, they will be able to add inserts without the need for an entirely new brochure. The top image above shows the outside of the folder. Likewise, the bottom image above shows the inside of the folder with the four inserts fanned out a little.

Logo Design

We also had the job of changing their logo design because it was outdated. The old logo looked like the handle you would pull on a slot machine from the 1990s. However, the slot machines are all digital now and the handle is gone. Consequently, this is another great reason why we don’t make logos that try to explain anything about the business. For example, a logo only needs to be recognizable and memorable. Additionally, when a logo tries to explain the services and products of a business it creates confusion. As a result, the logo will then also become too complex. For that reason, we use brochures and websites to let the public know what a business is about.

Let our talented team of designers and writers help you to make a great first impression with a new brochure.

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