Boat TV Advertising
This boat TV advertising is actually used to sell a membership not boats. For instance, in the commercial, we point out that golfers don’t need to own a golf course. Likewise, boaters don’t need to own a boat. By becoming a member of the boating club, boaters could schedule the use of a boat anytime they like. This is a type of direct response TV commercial. What that means is that we don’t direct you to a store, we direct you to call them. For that reason, we keep the phone number on the screen for most of the commercial. This is important because we need people to take the first step by calling. In a commercial like this, we are selling on emotion, not facts. For example, we show how much fun it will be to take a boat out anytime you like.
Membership Advertising
When we are trying to sell memberships we may want to talk about how you won’t have the responsibility of storage and maintenance of a boat. Likewise, we never show the reservation process. We are only selling how much fun it will be to join the club.
Contact us about TV Commercial Production