Our work in motion graphics includes all types of custom animation work. For example, in our ad agency we do all of the script writing and create the storyboard. Maybe you know that you want some type of 3D video animation but you aren’t sure how to get started. No worries, we are creative and we will come up with some ideas for you. As a result, you’ll get unique animations that deliver your message. Our HD video production service means that your new motion graphics can be used anywhere. For instance, your new 3D video animation can be part of your website design, trade show display or used as a TV commercial. The great news is that 2D animations and 3D animations cost a lot less than TV commercial production.

Companies use animated videos on social media to drive more engagement. Of course, the videos can be used to promote an event, or to explain how a product works. In fact, people are more likely to buy a product when they see a video showing how it works.

2D Video Animations

The easiest  way to explain 2D video animations is to think about a drawing you make on paper. The drawing is flat and if you make several drawings with each one showing a little change, we can animate them. As you may know, this is how early cartoons worked. Artists would draw the character and each drawing would have a slight change. Naturally, when you play the drawings in a video a 24 frames per second we see it as a video and not as still drawings.

3D Video Animations

If you have young children, most of the cartoons they watch are examples of 3D video animations. For a business, 3D video animations can greatly increase your impact. A beautiful video can be much more memorable than having actors. 2D animations and 3D animations can also be used to show how a product works. Naturally, we offer affordable 3D product animation services. Best of all, you’ll be dealing with a team of professional 3D animators. As a result, you should expect nothing but the best motion graphics from our company.

 

Motion graphics have become a leading marketing marketing tool. As a result, corporations are presenting their information in a more engaging way. Consequently, they stand out from their competition. If you want much more innovative digital marketing, we can help! A 3D animated explainer video is more fun to watch than reading text. Consequently, potential customers will learn more about how your business can help them. As a result, all types of business use explainer videos.

 

Motion Graphics & 3D Video Animations

One of the hottest trends in trade show booths today is that companies are getting video wall rentals. Just imagine how amazing it would look to fill an entire wall of a trade show booth with some type of motion graphics. Naturally, most exhibitors would show their corporate video or something boring like that. However, we would create a stunning 3D video animations to really catch attention.

What You Need To Know About Motion Graphics

Data can be quite boring, but it is important. By using motion graphics you can convert tough data for your company into an attractive message. More and more companies are using motion graphics to enhance their marketing campaigns. But what exactly are motion graphics? And more importantly, why is it used so much? We provide the answer!

What Are Motion Graphics?

Motion graphics is the art of bringing graphics to life through animation. In detail, it is the audiovisual and animated design that can combine text, graphic shapes, 3D elements, or illustrations such as images or videos. It allows presenting a message in a very simple way.

Small, animated, and colorful images naturally catch the human eye, which is why many companies appreciate the benefits of motion graphics in areas such as advertising, UI, training, and more. The massive use of the smartphone in recent years has also made motion design particularly popular.

Almost everything can be animated – from text, graphic shapes, or a photograph. Motion graphics can also create a world from illustrations or use video as a graphic medium and even create a 3D universe.

Why use motion design?

• An effective media

Motion graphics is above all a method of commercial prospecting for companies. About six out of ten cybernauts watch an average video daily. So, it’s an advantage for companies, who use video animations to promote their business on the internet. It means they can easily pass information about their business to up to 60℅ of the audience online.

• Draws attention

Humans are easily attracted to moving images – it is natural and normal. For that reason, it’s easier to capture the attention of your target audience with movement and sound rather than with a static text or a basic informative image. 

Enriching the media with movement and sound gives it a plus that guarantees to retain the eye of the beholder. It will also be easier for the viewers to remember your brand and your products or services as they have been informed via the moving graphics.

• Reduces the message time

With an animated graphic, you considerably reduce the presentation time of your activities. A small moving image is better than a long speech. The viewer is not patient, and he quickly tends to drop out, especially on the internet where he is constantly overstimulated. Motion graphics, therefore, applies particularly to website interfaces, mobile applications, and advertising messages.

With animated graphics, the target assimilates a commercial message more quickly. It is also an original way of presenting different services, products, or even values ​​specific to your company to Internet users. Video with voiceover, buttons with feedback, small animated film, a logo that comes alive and transforms – the applications are almost endless!

• The viewer doesn’t feel coerced

As humans, we are always more receptive to animated communication rather than endless and static informative content. Motion graphics have a dynamic effect that helps to value and present more effectively your company’s activities. 

Video animation is a technique that captivates your audience and gets them a message easily. The viewer does not feel like they are being forced to absorb commercial or informative content but often enjoys the information flow.

• Boost your business

By using the motion graphics technique for your advertising materials, you can highlight your services and products, keywords to make the message more understandable. Small videos from moving graphics are usually produced in high definition but do not weigh more than a good quality image.

Hence, the animated graphics do not slow down the loading of web pages. Well optimized, this technique improves the SEO of a site and helps attract more traffic.

When do you know if motion graphics is something for your company? 

To know if motion graphics is suitable for your company’s marketing campaign, ask yourself the following questions:

1. Does your company present itself as a formal business? 

Does explaining your product or service require a professional explanation with a formal undertone? Then motion graphics are worth considering.

2. Do you want your video to look advanced? 

If you do, then motion graphics are recommended. They look elegant and professional. High-quality content therefore best reflects your expertise.

3. Do you communicate complex information? 

Difficult (or boring) information cannot be presented more effectively than in a visual way. Also, consider incorporating your information into an explainer video with motion graphics. This is ideal for data visualization. Your audience will find it quite interesting.

Different motion design techniques

An agency specializing in motion graphics will help you determine which type is best for promoting your services or products. The tools that would also be used will vary depending on the type of content to promote, the channel to be used, the medium that will receive it, and the use you want to make of it.

• Flat design

This modern style, though sober, is particularly suited to entertain. Its uniqueness lies in the fact that it uses simple shapes, bright colors, and common typography, which makes it particularly readable. It is particularly effective on the small screens of smartphones and tablets. Also, it can be found for example in Google doodles, as well as at Apple.

• 3D animation

This is the type that is mostly found in animated films. Although its production is complex, this type of animation is also very effective. The creation of 3D animations begins from a 2D design to create 3-dimensional shapes, which will then be animated, textured, and lighted. 

The camera can rotate 360​​° around a modeled object! Due to its flexibility, 3D animation can be used in many areas: automotive, construction, and also children’s products.

• Photo motion

This technique consists of producing an animated video from photos. Very popular in sectors such as tourism, fashion, and catering. It emphasizes above all beauty and emotions. The animated photo acquires an additional dimension and is enriched by the addition of movement, graphic elements, and sound to tell a story that will touch your target audience.

• Interactive video

This type of video is particularly suitable for web marketing communication. The interactive video technique consists of inserting clickable links and interactive call-to-action buttons in a video presentation. It is used in newsletters, in distant learning, and so on. It calls the attention of your target audience to interact with the information. 

With interactive video, the spectator becomes an actor, such that the viewer taking the additional step moves from being a prospect to being a customer.

• Mixing 2D and 3D animations

There are more and more 3D motion graphics created. You also see more and more 3D in commercials, marketing campaigns, and game designs. While the trend is now 3D, mixing 3D with 2D is becoming an even bigger trend. This gives you more contrast graphically and it is also something new and interesting for the viewer to watch.

Conclusion

Though motion graphics are very attractive, they are no less complicated. Animated graphics technology indeed involves learning software that is difficult to learn, such as After Effects, Premiere Pro, Photoshop, or Cinema 4D. If you do not feel comfortable with these programs, then get someone else to do this part to a motion design agency.

Contact us today about any advertising services such as web design, trade show displays, brochure design and video wall rentals.