Augmented reality can help your business to gain new customers. For example, you could have people scan a QR code on your business card with their phone. Next, in their phone they see your newest product. Plus, bullet point text about the product could appear. Not only that, they can place the augmented reality image on a real table. Then they can rotate it and see it from all sides.
Open the camera on your phone and scan the QR Code. You can use two fingers to stretch and enlarge or shrink the image. Then, you’ll see an example of how AR can work for your business. Naturally, our coffee mug would be replaced with your product. Additionally, the Learn More button would link to your website.
Promote New Products With AR
Augmented reality can be use to promote new products. When someone scans the QR code on your business card and sees your products, that’s a fun experience. More than that, you’ve got them interacting with your product. Naturally, people are much more likely to remember your product because they had fun with it. Plus, they read the bullet point text about it. Additionally, they saw what it looks like from all sides. In fact, they can even zoom in to see it larger.
Augmented Reality is Much More Memorable than a Brochure
Imagine being at a trade show and asking someone to scan your the QR code on your business card. Just for fun, they’ll give it a try. Now you’ve got them engaged with your newest product. Not only that, when they return to the office they will hand others your business card. Consequently, others are reading about your newest product.
We are using the coffee mug as an example of what we could show in 3D. Naturally, if this was your business card with a QR code then instead of a coffee mug it would be your product. Plus, we could add bullet point text about your product. Best of all, we could tell people to visit your website to learn more.
Using Augmented Reality at Trade Shows
If you’ve exhibited at trade shows before, you’ve see people stroll the aisles as if they are in a shopping mall. They seem to wander about aimlessly, just waiting for something to catch their attention. Obviously, some of the bigger exhibitors will use LED Video Walls to attract attention. However, there is a simpler and much more affordable option. Augmented Reality can be used to catch peoples attention. All you have to do is ask people if they want to see something interesting. Then, ask them to scan the QR code on your business card. Next, you can show them how they can put the augmented reality version of your product on a table and view it from all sides.
Benefits of AR for Business Owners
Augmented reality (AR) is a technology that allows computer-generated images to be overlaid on the real world. Here are some benefits of augmented reality for business owners:
Enhanced customer experience: AR can help businesses enhance the customer experience by allowing customers to interact with products in a more immersive way. For example, AR can be used to provide customers with a 3D view of a product before they buy it.
Increased sales: AR can help increase sales by allowing customers to try products before they buy them. This can help to reduce the number of returns and increase customer satisfaction.
Improved marketing: AR can be used as a marketing tool to create interactive and engaging campaigns. For example, AR can be used to create virtual try-on experiences for clothing and accessories.
Reduced costs: AR can help businesses reduce costs by allowing them to create virtual prototypes of products. This can help to reduce the number of physical prototypes that need to be created, which can be expensive.
Improved training: AR can be used as a training tool to help employees learn new skills. For example, AR can be used to provide employees with virtual simulations of real-world scenarios.
Competitive advantage: By adopting AR, businesses can gain a competitive advantage over their competitors who have not yet implemented the technology. AR can help businesses differentiate themselves and provide a unique selling point.
Overall, AR can offer numerous benefits to business owners, ranging from increased sales to improved customer experience and reduced costs.
3D Model Creation
In the 3D model below you can click the two arrows in the bottom right corner if you like and the image will fill your screen. You can turn the coffee mug all around to see it from all sides. Also, you can look straight down to see the bottom of the coffee mug. However, there is no actual coffee mug, we created this image. Naturally, if we create an augmented reality of a product of yours, we can also create a 3D model that you can use on your website.
Augmented Reality Summary
As you can see, augmented reality can be used to help people engage with your products and your brand. However, as a full service advertising agency we can help your business with all of your advertising and marketing needs. For example, at trade show our TV Commercial Production experience helps us to create videos to show at expos. Additionally, our promotional products line gives us trade show giveaways that you might want at your booth.
Our ad agency can also help with aerial photography, drone video production, brochure design, trade show displays and video wall rentals.