The Benefits of Aerial Videography for Businesses
Videos are essential in business marketing and communication strategy. They are more captivating and yield more returns on investment. Words alone don’t have as much seductive power as visuals. That’s why YouTube has grown to be a go-to search engine for many people around the world.
Today, many companies are getting exposed to the power of video marketing. Aerial videography sets a business apart from competitors. In the following, you’ll get to know what aerial videography is. You’ll also know how it can benefit your business.
What is Aerial Videography?
Aerial videography is a method of video recording vast areas from the air. The height of aerial videography can reach from a few feet to a few hundred feet.
The peak of the popularity of aerial photography/videography was during the war. In those times, they would attach special cameras to pigeons. Then, they sent the pigeons for reconnaissance to the enemy. Today, technology has leaped forward. High-tech aerial vehicles have replaced the use of birds.
This type of videography is perfect for showing the scope and scale of a company, project, or event. Oftentimes, we don’t get to have a perfect view of a location or building while standing on the ground. But, with aerial videography, you can see the surroundings of the area.
Aerial shots provide a different perspective than what we can see on the ground. Hence, the aesthetics are pleasing and refreshing. It is different from taking shots on land. Therefore, aerial videography requires more expertise than ground-view videography.
Today, industrial promo videos are incomplete without spectacular, atmospheric shots. It’s also the same with corporate videos. In general, aerial videography is effective for having a bird’s eye view.
Aerial videography covers a wide range of applications. It’s used in real estate, building, and construction, and branding and marketing. It also has relevance in other fields like agriculture and entertainment. For our full service advertising agency, drone video production is one more advertising service I can offer.
Aerial Videography for Real Estate
Aerial videography is bringing a whole lot of ease to the real estate industry. For real estate agents aerial videography reduces the time invested. For instance, real estate agents had to meet with prospects for inspection before. Now, they can show potential buyers aerial videos of the property instead.
Aerial videography gives buyers a grasp of how the property looks from their homes. They can also see the surroundings of the property. For a large expanse of land, they will see the length and breadth.
Using aerial videography within your advertising and marketing campaigns gives a competitive edge. It also helps to increase website traffic and video sharing.
Uses of Aerial Videography in Real Estate
Real estate companies and agents can use aerial videography for the following:
- Aerial videography of the entire property and its surroundings
This is especially useful for residential projects. It’s also used for houses located in exclusive residential sectors offering a clubhouse. It could be for social events, swimming pools, and other attractions.
- Aerial videography of the facade, sides, and patio of the house
This shot shows the most attractive architectural aspects of the house’s design. It also shows the main characteristics of its dimensions and amenities.
In estates with large spaces, aerial videos are important to show each of the buildings. Also, closer aerial views are necessary to show in detail what is in view.
- Aerial videography of the neighborhood
Real estate agents use the aerial view of the location of properties. They use it to attract buyers. Aerial videography captures fast communication routes and places of interest. It also shows the proximity to key local services. Buyers can see the schools, shops, hospitals, sports fields, and parks near the property.
Drone Video for Building and Construction
Aerial videography is gaining popularity among building and construction professionals. It plays an important role on construction sites. Professionals use it for surveys, inspections, and monitoring of works.
Monitoring Construction Sites
In the monitoring of works, aerial videos provide one of the best records of the progress of work. The videos would usually be taken on a regular basis. Aerial videography allows construction managers to follow the progress of the work. It makes it possible to analyze the development of the project according to the plan.
Large construction projects involve many parts and teams. It involves investors, contractors, engineers, and regulatory agencies. They all need to have access to relevant and updated information about the project. Here lies the major challenge in large construction projects.
Aerial videography, therefore, is necessary for large construction cycle monitoring. It provides large project teams with timely and relevant data on project progress. Oftentimes, the teams are not present in the same location.
The video can be broadcast live to keep managers who are in another place informed in real-time. The live broadcast is mostly for communicating important processes. Real-time aerial video broadcast is also used when it comes to managing large teams on the site.
Construction companies have found aerial videos an invaluable tool. They use it during their team meetings and calls. It’s also effective for documenting the different stages of their project. They will then ensure the progress complies with regulations and mitigate liability.
Aerial videography also enables them to quickly recognize potential challenges and issues. If there’s anything they need to address, they can do that immediately.
Drone Video Production in Branding and Advertising
Aerial videos help to present your business or tell your business story in a unique way. You can use it to create an attractive corporate video for your brand. Corporate videos help to present and publicize your business. Aerial videography is also a powerful tool to capture company events. The event videos are mostly for social networks.
It is also effective for advertising your brand. With aerial videos, there are greater chances of increasing your sales. You can also use it to establish a long and productive relationship with clients.
Aerial video productions keep the attention of the viewers. It, therefore, helps to improve conversions and brand appeal. Aerial videography is an excellent medium to stand out amongst niche competitors. The videos will help you to achieve the first and best impression in the minds of your prospects.
Also, aerial videography helps to show the advantage of your business location. Clients and prospects can view the surrounding features from different angles. Hence, it will boost the confidence of your clients and make prospects trust your brand.
Think about the last time you browsed a company website and thought, “Is this business for real? What are they doing? Aerial videography is effective for communicating a lasting impression on web visitors.
People buy most products and services based on their emotions rather than logic. Videos generally have a sensational effect on people. Aerial videography has more tendency to arouse the emotions of buyers. So, you can be sure of having more sales conversions with aerial videos.
Aerial Photography with Drones
Drones are revolutionizing the world of aerial videography/photography. Videographers made use of helicopters, airplanes, etc. before the introduction of drones. So, what are drones?
What is a Drone?
A drone is an unmanned aerial vehicle. It has control which makes it possible for the handler to maneuver it. Drones, in the early stage, were for war. Now, it’s used in various fields for different purposes. This innovative technology offers you an incomparable view and other undeniable advantages.
Advantages of using Drones for Aerial Videography
- Usable videos on all media
Aerial videography with drones makes it possible to highlight all the elements captured. The device has GPS, which is for stabilizing it. Drones give image feedback. Hence, pilots can make an optimal adjustment of the shooting angle.
The pilot does everything from the remote-control screen. Drone operators can therefore take incredible aerial videos with ease. The aerial videos are not just incredible, but also usable on websites and social media.
- Breathtaking aerial videos
Some angle shots may be difficult to take on the ground or with helicopters and airplanes. On the other hand, drone pilots can maneuver drones to take shots from difficult angles. The onboard cameras offer you breathtaking views in very high definition or 4K. The videos are also usable on all possible types of screens.
- Precise, easy to handle, ecological, and accessible to all
A drone is a precise and maneuverable technology. The GPS allows the drone pilot to precisely control the location of the drone. Drones can also take pictures as close as possible to the subjects. It’s super-fast and deploys with ease.
To have spectacular and unusual aerial videos, businesses no longer pay as much as before. The traditional solutions, especially the intervention of planes and helicopters, are quite costlier.
Additionally, professional drones are much quieter than a helicopter and do not emit CO2. They are then perfect for the environment. Drones are ecological because they use electric motors.
Call on professional drone aerial videography
Drone piloting must indeed meet several obligations. Professional aerial videographers have device certification, recognized pilot training, and registration. They also have approval and certification from the FAA.
Therefore, calling on a professional drone aerial photographs videographer guarantees safety. You’re also sure of compliance with regulations.
Conclusion
Without a doubt, you should consider aerial videography. It will bring productivity to your marketing and communication strategy. Aerial videos capture the essence of your brand from the first moment. So, it will differentiate your business from the competition and competitors. Our ad agency can also help with aerial photography, drone video production, brochure design, trade show displays and video wall rentals.