Can aerial photography benefit your business?
Aerial photography can be used to benefit many types of businesses. Drone video production can also be used to promote a business. Obviously, every business owner or manager wants the growth of their business. So, they seek new ways to advertise their products or services. Offering the best service doesn’t mean that people will no doubt know your business. Of course, it takes advertising to help you to reach the people who need what you offer.
Most people don’t have the time and patience to go through long, boring advertisements to grasp the information. Therefore, there’s a need for catchy and interesting means of describing your business.
One of the highly powerful means of showcasing your business to your target market is aerial photography. In fact, companies are now taking advantage of the benefits of aerial photography. Plus, they use it for effective advertising. We will explore this unique technology and how you can use it to scale up your business in the following.
What is aerial photography?
Checking the meaning of words, aerial itself means air. Additionally, photography is the art of capturing images using a camera. Therefore, aerial photography is the technique of capturing images from the air. Its main objective is to capture wide spaces.
It offers an extensive view of the surface area. Consequently, it is the process of photographing an object from a certain height using a camera. For example, the object can be an area, a neighborhood, a building, etc.
Aerial photography traces its origins in war. In war, they used aerial images to explore and learn about the opponent’s military objectives. However, over time, it has become a type of artistic photography. For instance, aerial photography is now used for commercial and environmental purposes.
This type of photography is more popular with businesses in real estate and construction and building. Plus, it’s common with businesses in travel and tourism, relaxation and entertainment, and marketing and branding. Some tools used for aerial photography are:
- Flying balloons (balloons filled with a lighter-than-air gas such as helium)
- Helicopters
- Airplanes
- Uncrewed aircraft [UAV] in the form of drones
- A rocket
- Birds such as doves belonging to the Columbiformes
- A kite
- Parachutes (made of synthetic materials such as polyester and nylon. Sometimes also coated with silicone)
- Paragliders
Aerial Photography with Drones
Aerial photography was considered an exclusive luxury before the advent of drones. The big brands were the only ones able to afford aerial photography. The world of aerial photography changed completely with drones. Today, companies that desire to do impressive and revolutionary things have access to a quality drone photography service.
The use of drone photography has become so widespread because of its relatively affordable cost. It is a photograph captured from above with an uncrewed drone. Expert pilots control drones from the ground by radio.
One of the strengths of drone photography is that it gets to every corner and shows each place in detail. Also, it doesn’t require large technical or human teams. Therefore, aerial photography with drones can achieve a very professional result for less than you think.
Furthermore, the working altitude of drones is lower than that of other aerial photography tools. It, therefore, allows the possibility of taking photos that would otherwise be very difficult to obtain.
Another advantage of drones is that they are relatively minimally invasive compared to other motorized systems (crewed or not). They are quite silent, less polluting, not very conspicuous, and safe.
Types of aerial photography
Technically, there are two types of aerial photography. These types are based on the shape or results of the photos. They are:
1. Oblique
The oblique type of aerial photography is a photo taken from the air with an inclination of 45°. It is often used by archaeologists to study the archaeological structure of the soil as a whole. The capture shows an inverted landscape.
This type of aerial photography is taken from a lower altitude than usual. Hence, it is quite helpful for archaeologists to observe the topography of the area.
2. Vertical
This type is the most popular type of aerial photography in the world. One way to recognize the vertical type is that the photos are only perpendicular.
The advantage of this type is that the resulting perspective does not distort the image. It is widely used to take photos of a large object, a park, or an urban area.
Aerial Photography: Real Estate
Aerial photography has become an essential component of marketing strategies in the real estate market around the world. Consequently, aerial images show the properties in a visual context like it is in reality. It offers the potential buyer not only an overview of the property but also of the surroundings.
Real estate agents use aerial photography in their marketing strategy to obtain prominent positions on ad pages. They also use it to generate engagement on websites and social networks.
Prospects take a tour of the exterior of the property and the neighborhood with aerial images without leaving their homes. It, therefore, increases the chances of effective purchase. It also gives real estate agents a clear competitive advantage.
Aerial Photography: Resorts
The aerial photography of your resort is ideal for display on your resort website. Also, the outdoor facilities available at the resort are a perfect complement. Potential visitors will want to see what they are paying for.
They don’t want to feel lost due to the sheer number of online photos available on the internet. So, you can give your potential visitors the beautiful impression of your resort with artistic aerial photography.
As you view the oceanfront resort shown in this aerial photo, imagine if the photo had been taken from the ground. Naturally, we’d be unable to see that it’s an oceanfront property. Consequently, drone photography dramatically increases the visual appeal of the resort.
Aerial Photography: Construction Sites
Construction companies of private works and civil works opt for aerial photography. They use it to carry out three types of work:
Real-time monitoring of the work
Aerial photography is used In large-scale works to monitor the progress of the project. When using a drone, for instance, it must have specific software to be able to record a specific route marked by Waypoints(coordinates to locate three-dimensional reference points used in GPS-based navigation).
This way, drone experts can do the same route as many times as they want on different dates. You can then see the progress of the work with an overview.
Checking specific points of the work
This option of inspection of work is used for points of difficult access or high altitude. It’s used at some specific moment where it may be necessary to check the state of the structure.
Corporate photographs and/or advertising of the construction company
Corporate photographs are used for both commercial work and exhibitions at sector trade shows. Aerial photography is used to capture outstanding corporate photographs to impress clients. They are also used to draw the attention of prospects in adverts.
Aerial inspection and supervision of works in real-time and over-time allows complete traceability of the work. It also allows an analysis of the environmental impact.
Aerial Photography: Marketing and Branding
Businesses can use aerial photography services for marketing and branding needs. It is not uncommon for product photos to be taken from an aerial viewpoint. Of course, the aerial photography method makes people more interested in the products offered.
People will instinctively feel more interested in pictures with a bird’s view perspective than the on-ground perspectives.
How Businesses can Benefit from Aerial Photography
1. Customers can find you easily
Taking an aerial photo of your premises, your building or even the district in which you operate is advantageous.
Aerial photographs allow you to show your buildings. It also shows the extent of your property and gives an overview to your future clients.
Showing your business building shows that you truly exist. It also helps your prospects and customers find you easily.
2. SEO advantage
You should have an aerial view of your landscapes on your website. And more importantly, a demonstration of your know-how on your home page. It makes it possible to retain the visitor a little longer on your website – perfect for SEO!
It may encourage them to take more interest in your products/know-how. Then, they will potentially move from being visitors to being prospects, and to being customers. Remember, beautiful appearances catch the attention of an average human.
3. Make customers trust your expertise
Aerial photographs are quite useful to show your know-how and the way you work by taking a little height. Like an immersive experience, it brings the client into your work and also allows them to prove your expertise. Your customers will therefore rely on your competence.
4. Take pictures of teams to strengthen group cohesion
You have a large company and it’s time to take the end-of-year photo with the whole team. It might be a bit difficult to get everyone in the frame, right?
Aerial photography can help you take a nice group photo. You’ll be able to see everyone, without having to hire a platform or having to huddle too tightly.
Aerial group pictures will strengthen team bonds in your company. It will make visitors see you as more accessible and friendly.
5. Show your product/service in action
Do you have a tangible product or quality service that would change the daily life of your target market?
Why not demonstrate it? You can show it in a classic aerial photo format – of course, to make it dynamic and cinematic.
In addition to serving as a tutorial for clients, the photographs will demonstrate your involvement and your seriousness. It will also show them how much you believe in your product or service.
Visitors to your website will stay longer when there are some beautiful photos to keep their attention. It also makes visitors interested in going to see the rest of your pages.
Conclusion
Aerial photography is one of the most demanded photographs. It is more pronounced in the area of advertising, marketing, and communication. As stated above, your business can get more results with this kind of photography. It also distinguishes your business from competitors. Our ad agency can also help with TV advertising, drone video production, LED video wall rentals, trade show displays, brochure design and B2B marketing.
Contact us today for any marketing or advertising services.