Marketing for millennials. If your company wants to reach millennials, these are the tips and tricks you’ve been waiting for. Here you’ll learn the best places to reach millennials and how to market to them.
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What I love about marketing and advertising is the fluidity; the ebb; the flow. Trends constantly change. But some things don’t change. In 1776 economist Adam Smith introduced three axiomatic principles of marketing that still stand: needs, wants and demands.
Whether you design a billboard in a virtual game, oversee a multi-channel advertising campaign, or count on one-off Instagram posts to promote your brand, your success still depends on meeting people’s needs, wants and demands. The needs, wants and demands of millennials are not much different than those of any other demographic, but – if millennials are your target – it’s important you understand where to find them and what they are looking for when selecting a brand or service.
Who are millennials? The U.S. Census Bureau defines them as those born between 1982 to 2000. Gen-Z, meanwhile, came on their heels, being born between 2000-2019. These two groups make up the lion’s share of consumers right now, so it’s essential for CEO’s to connect with them.
Step One: Find Millennials in the Wild
Ninety-five percent of millennials use social media daily, so you need to pick the best social media platforms to market to them. Which social media platform is best?
