Google Street View
Click the photo above and you’ll see a 360 degree photo we took using a drone. As a Google Street View Trusted Partner, we were able to add our photo to Google Street View. Obviously, drone photography isn’t something Google can do. In fact, click this link to see the Google Street View photo Google took of that same property. As you can see, we can dramatically improve your Google Street View image. Plus, Google allows us to add YOUR logo to the bottom of the photo. When you click the photo at the top of this page, scroll down in the 360 degree photo and you’ll see our logo. We were not hired by the resort so their logo isn’t there. Naturally, if you hire us we would add your logo.
Our ad agency can also help with drone video production!
The Benefits Of 360 degree Photography For Your Business
What is 360 degree Photography?
A 360 degree photograph makes it possible for a viewer to see all around the photo object. It will make you feel as though you’re looking into a camera. You can see the corners of the screen and also zoom in and out.
The 360 degree image of a location looks so real. It will make you feel like you are standing at a point and sightseeing. The view is immersive and mind-blowing.
360 degree photography is born from panoramic photographs. Panoramic photographs came into being in 1843. However, they have improved over the years to what we know today. Panoramic photographs became 360 degree photographs with technological advancement.
360 degree photos are more of an interactive resource than a photograph as such. They give users a chance of a virtual tour. So, a user can easily observe the object from the best angle, presenting a high level of interaction.
Common Uses of 360 degree Photography
Real Estate
Many real estate companies are already betting on 360 degree photographs for their advantage. You can seamlessly display any room with a 360 degree camera. It allows prospective buyers or renters to visit the home as if they were there.
It is a possibility that is very well received, especially with the pandemic. A 360 degree photograph will either make a buyer discard or become interested in an item. As you can see, these photos can be taken from the ground or as aerial photography using a drone.
Buildings and construction
In the same way, as real estate companies, construction has also found an ally in 360 degree photography. Construction companies use 360 degree cameras to show their work progress.
Photographing all kinds of buildings inside and out with a 360 degree camera allows your prospects to appreciate the buildings. You can easily make them see the stunning patios, building interiors, gardens, lavish halls, etc.
If we also talk about hotels and related buildings, photography can be spectacular. 360 degree photography is, therefore, a perfect way to capture the beauty of architecture. The amazing 360 degree views of the building will wow your audience.
Tourism and Travel
360 degree photography brings so much value to the tourism and travel industry. Original photographs taken with a 360 degree camera impress an online audience. It makes it possible to capture the buildings, the squares, and the monuments. Also, you can capture 360 degree photos of events and the celebrations of the cities.
You can also capture urban landscapes and other spectacular views in a place with 360 degree photography.
Imagine being able to almost put your feet in the sand on your computer. That is the feeling that 360 degree photography gives the prospects of travel agencies.
Click to see the Google Street View image produced by Google. Now check our aerial view to see the difference.
360 degree Photography: The Advantages of Being on Google Street View with Virtual Tour
What is a virtual tour?
In short, a virtual tour enables the viewer to virtually get an authentic 360 degree view of a location. This can be buildings, vehicles, sights, or landscapes.
The observer can virtually navigate through the object himself with a 360 degree virtual tour. The virtual tour consists of several 360 degree panorama images that allow a complete viewing angle. Special software makes it possible to combine the panoramic images into a virtual tour.
The best-known example of a 360 degree tour is Google Street View – which will be our focus. But first, why should you get along with Google?
Why you should get along with Google
Google is the largest search engine on the internet with more than 3 billion searches a day. Getting along with Google is essential for your business, your website, or for yourself at a professional level. It makes your business visible to the rest of the world.
Google Street View
In 2005, Google decided that it was time to replace both the traditional road map and the street map at one stroke. The group, therefore, proposed an ambitious project that included advanced cartography, satellite images, and high-resolution aerial photography.
From the idea, the Menlo Park engineers in California decided to enrich the tool with various functionalities. This formed the beginning of what we know today as geolocation.
2007 was the key year in the development of this tool when they went further to incorporate real 360 degree images. This development gave a total user experience. Then, they formed a fleet made up of vehicles, trekkers, trolleys, snowmobiles, and tricycles.
The fleet was in charge of photographing towns, roads, oceans, monuments, and all kinds of geographical and natural features.
The project was running in up to 80 countries around the world, with different weather and access conditions. The fleet helped to improve the quality of the service in terms of the state of the roads. It makes it possible for users to get information about the traffic, works, cuts, and possible alternative routes.
The intention is to give users all the information they need for their trip. This idea saves road users from wasting time in traffic. It also guides users on their trips, especially in a location they are not familiar with. Since 2007, the tool has kept improving and businesses globally now use it to acquire a wider reach.
It is a feature of Google’s mapping service(Google map). The tool shows the images of a real map. It’s a feature that allows the virtual tour experience of a location.
What are the advantages of being on Google Street View with a Virtual Tour?
Here’s a list of the main advantages :
Improve Your Business Image
Users use maps or similar products such as Street View 44% of the time when searching for a business. The search usually results in an in-person visit 41% of those times.
So, adding attractive high-quality 360 degree images will give you the chance to improve your business image. Improving your brand image means presenting your business as dynamic and modern.
Competitive Advantage
A virtual tour with a 360 degree photograph differentiates you from the competition. You will easily get the attention of your potential clients with the photographs. It also shows that you are up to date in technology and that your business is at the forefront of its niche. Hence, it will give your business a competitive advantage.
Increased Visibility and Positioning
Having your business on street view with a virtual tour will increase the visibility of your business. It will also give your website a better positioning. A quality virtual tour of your business will bring more traffic to your website. Therefore, Google will reward you by improving your website positioning in its search engine.
Google ranks a company higher when combined with a complete listing of the business on Google My Business.
Share on Social Media
You can embed the virtual tour in your business website or your professional website. In this way, it becomes easier to make yourself known by sharing it on social networks such as Facebook, Google Plus, Twitter, etc.
Open 24 hours, 365 days a year
A virtual tour of your business on Google street view will make your business visible at all times, all over the world. The internet makes it possible for any client or prospect to visit your business as though they are physically there at any time of the day.
Increases Trust and Customer Loyalty
A virtual tour makes your business look so real to users. It tells the viewers that you have nothing to hide in your business. The Virtual Visit allows you to open the doors of your business and show you as you are. It will therefore increase the trust of your customers and prospects.
The reality that the 360 degree images in a virtual tour brings will make your prospects spend more time on your website. They will therefore know more about your business and they will more likely become loyal to your business. Customer loyalty and trust always lead to sales and repeated patronage.
Geolocation
The Virtual tour allows business geolocation. Google Maps is the most used platform in the world to find addresses, places, or businesses. Being on Google Street View with a virtual tour lets the world know where you are. It will therefore promote physical visits.
The business benefits of 360 degree photography are endless. We hope we have inspired you to take advantage of this technology.