Audiovisual Brochure Design
For this audiovisual brochure design, we decided to make the background black. The reason for the black background is that our client does projection in darkened conference center ballrooms. For that reason, we wanted the brochure to have the look of one of these conference centers.
Company Branding
Some clients only hire us for one thing such as a new brochure and that’s fine with us. However, this client wanted us to handle all of their branding, marketing, and advertising. Consequently, we began with a new logo because the one they created on their own looked like a blue pill. In the logo, we used the idea of the flaps you may have seen on stage lighting. Consequently, this created the box-shaped icon. Additionally, once they saw the new logo they realized that it was a huge improvement. As a result, they had to change everything they had including the sign on their building and all of their trucks.
Marketing Plan
We had an annual contract with the client and we were in charge of creating whatever we thought they needed. For instance, once the logo was done we immediately began creating a new mobile-friendly website. Plus, we created sales sheets that showed case studies and demonstrated how they could help other clients. Additionally, we produced plenty of promotional products with their logo and website address.
What’s more, we also developed a marketing plan in which we got our client certified to give continuing education credits to potential clients. Next, we created seminars in their building and invited potential clients to attend the seminars. Lastly, we instructed all employees to be friendly and make no attempt to sell their AV services. Our only goal with the seminars was to be a friend in the AV business to the guests. As a result, they got continuing education credits and became new customers of our client.
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