Real Estate Brochure Design

The purpose of this real estate brochure design was to showcase the way a rundown building was made to look brand new. A real estate developer purchased an older apartment building in Miami Florida. Consequently, the developer decided to renovate the building. As a result, the improvements to the real estate allowed them to raise the rents. Additionally, they were looking for ideas for a brochure that would make the apartment building look impressive.

The apartment hunter has many options in South Florida. Additionally, after leaving the apartment they wanted them to have a beautiful brochure to help them remember this apartment building. There were no floor plans so we had an archetect create them for us. Then, we took those measurements of the different room configurations and created floor plans to use in the brochure. Additionally we created a nice write-up on all of the amenities the building had to offer to new tenants.

Tri-fold Brochures

When the building was purchased the owner decided to change the name and that meant he would need a new logo. For that reason, we custom designed the logo that you see in the brochure. As a result, a new advertising campaign was about to begin promoting the building. For that reason, the owner wanted an affordable brochure that they could hand to everyone.

Affordable Brochures

There are several reasons why the tri-fold brochure design is the most popular of all the styles of brochures. In this case, the most important factor was the low cost to design and print tri-fold brochures. In fact, the cost to go from 5,000 copies of the brochure to 10,000 copies might be only 20% more, not double! Then, if you want to go from 10,000 copies to 20,000 copies, maybe it would be another 20% more, again it won’t be double. The cost is so low because it is a single sheet of paper, printed on both sides and folded in thirds. Brochures don’t get any simpler or more affordable than that.

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