Online marketing can be expensive or it can also be very affordable. For that reason, we like to work smart and do things as affordable as possible. As a result, we use this method ourselves and we recommend it to our clients. For example, the web design here about pop up displays is one that is owned by our company. Additionally, we have several that we own on similar but different topics.
Online Marketing
We have found that when a website sticks to one topic then it generally ranks better in the search results. Conversely, if a website has too many topics then it ranks worse. For example, our ad agency website is about too many different things. As a result, we don’t rank well for too most of them. Consequently, our company owns more than 20 websites that are each on a different topic.
Search Engine Optimization
Some of our most successful clients have us make multiple websites for them, each on a different topic. For instance, an attorney that does real estate closings, corporate litigation, and insurance claims would rank poorly. We would make one website on all of these topics. Additionally, there could be one main website with all the services offered. In that case, the website with all the services would be the one on the lawyers business cards. Consequently, the three websites that only have information about individual topics would rank better.
We have found that a single topic website would rank better on one topic than the main site ever could. For that reason, the main site would be the one on the attorneys business cards. The other three sites would be used to get good search results.
Responsive Web Design
Today so many people are using tablets and smartphones with an assortment of operating systems. For that reason, we always create websites so that they will display properly on all devices. Please view this on a desktop computer, tablet, and smartphone to see why we never need a separate website for mobile users. Consequently, we only need one website we just have to build it as a responsive web design. As a result, it will work with whatever device the viewer happens to own.
Please click to view this on different devices and you’ll see the pop up displays.
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