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People have asked me how and why I started a full service advertising agency. The company developed over time starting with t-shirt embroidery and t-shirt screen printing. My company was producing all the official artwork for the city of Fort Lauderdale Blues festivals and Cajun festivals for five years. The Baltimore Orioles would always have spring training at the Fort Lauderdale stadium. One day I was called and asked to embroider small number 7's on the sleeves of all the shirts for the team. I was told that Cal Ripken, Sr. had cancer and was not expected to live more than a few days. The problem was that they didn't want the number 7 on the shirts while he was alive as this would start rumors that he had already died. I agreed that no matter what time they called me I'd pick up all the shirts had have them back overnight with the 7's on the sleeve first thing in the morning. Shortly after his death The Baltimore Orioles played baseball in Cuba and on ESPN you could see the number 7's on the sleeves. We also started offering promotional products to companies all around the country.
It was the city of Fort Lauderdale that had referred me to the Orioles and they (the city) continued to give me more projects. My company became the brochure designer for the city festivals and we made the newspaper ads for their event promotion. By this time I had an artist designing website graphics and I was the programmer. To me making websites for clients seemed to be the advertising bargain of the century. Once the client had a website designed especially an ecommerce website it was like being in every phone book on earth. I saw my clients earning a lot of money from their websites because I understood what the search engines were looking for and I made sure they found what they needed in order to rank my clients websites well. Before search engine optimization became a big thing for people to talk about I was including search engine optimization or SEO services in every website I built. My thinking was that a website is useless if people can't find your business when they do a search for the type of products and services your company offers. Prior to all of this I spent 11 years working in the real estate business. I learned one very important thing; clients don't care how hard you work or how nice the newspaper ad looked, it is all for nothing if the house doesn't sell. So I bring this attitude with me in the advertising agency; I'm not trying to make beautiful brochures or websites that will win an award for my company. My goal is always to help my clients earn more money by bringing them more business. This approach continues to result in client referrals all the time.
A big part of our business has always been professional website design since 1995. We are well known as Fort Lauderdale website designers and Miami website designers but this is only a part of the ad agency services we offer. These days a big thing that is a concern to all types of CEO's and business owners is Web 2.0 marketing and we are very experienced in this area.
We are very experienced in media buying for radio advertising, TV advertising, billboard signs and more. We have many TV commercial advertising examples that can be seen on our website. Cable TV advertising is great for getting low cost advertising in a local area. Broadcast TV advertising is an excellent way to reach larger groups of people.
One of the types of advertising often overlooked is movie theater advertising. This type of advertising can help to brand your business within a local area. We can produce your cinema advertising commercial and run it in theaters in your local area or around the country.
These are the advertising agency services that make us a full service advertising agency. We make TV commercials, we handle your media buying needs, we are brochure designers, we are professional website designers and we offer all the viral marketing and web 2.0 marketing that your company would ever need.
Here is something new that we are working on right now. We have a client that currently sells flavored coffee in about 36 countries around the world. Now they are coming to the United States and they have selected our advertising agency to help them market their coffee. We are building an e-commerce website for them that will be fun and lively. It needs to appeal to a younger group of people, specifically 20-50 year olds. Our research shows us that this group is most likely to drink flavored coffee beverages. When people are over the age of 50 they are drinking decafinated (what's the point?) coffee or they simply stick with whatever brand they have had all their lives. Younger people often form brand loyalty to a coffee right around the time they get their first job. So we want to give them an opportunity to try our clients brand right from the start.
We have another client who sells a product designed to help people stop smoking by using an e-cigarette. This electronic cigarette makes fake smoke by atomizing water into a smoke like fog. It is interesting how we meet so many different people engaged in such a wide variety of businesses here at our ad agency.
Recently we began working with a client who is in the business of selling leads to merchant account companies. It works like this... Let's say that you own a restaurant and you are short of cash. You go to your bank and they want to see perfect credit, two years of tax returns and have you fill out a long application with the help of your accountant; then they turn you down. The way this client works is that if you process credit cards then it is almost certain that you can get the loan because they set it up as a merchant cash advance. For many business owners this is a small business loan alternative that they never even considered before. The merchant cash advance is based upon estimated credit card billings. A small percentage of monthly billings is automatically deducted from future sales each month. Many people like this because there are no checks to write, no extra accounting, it is fully automatic.
We are now working with a Miami Florida based commercial security firm. They have offices around the state in Orlando, Tampa, West Palm Beach and Jacksonville. Our company has been hired for our professional brochure design experience. The company is a very large security firm but without a great looking brochure they don't stand apart from their competitors. Our job is to help them to make a good first impression. They interviewed Miami brochure designers and hired us which makes us very happy.
Today we are almost finished with a project for a company that sells whole & term life insurance. The client also sells long term care and disability insurance. We mention this to give you an idea of the wide variety of advertising services we are involved with.
We are also making a TV commercial for a law firm that helps people with loan modification. |
